Skin Food needs to work on making more of these products and strengthen their colors. I believe this brand products are good for who don't like heavy make up and just need slighest amount of color.
Etude is beloved by their various type of bright colors. Etude products are cheap and kinda low quality compared to other brands I've put up. However their color and cost is a strong point they are 5th popular product!
Innisfree has made constant products that made from various of types of natural indegrinants. Innisfree is an expert on basic line products and it's simple design makes a plus when we shop.
If I see the downside is that some of the colors seems a little weak with alittl more color I believe it will be beloved even more.